Alice Stapleton, a professional counsellor, approached me with a need for a cohesive visual identity. She lacked a logo, website, or any prior branding. Her goal was to establish a professional yet approachable brand to attract clients in need of her services. The challenge was to create a design that communicated trust, growth, and calmness.

‍My task was to design a logo that would serve as the cornerstone of her new brand identity. The design needed to reflect her values and resonate with her target audience.
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‍The final logo was well-received by the client, who praised its simplicity and the alignment with her brand's values. It provided a strong foundation for her new website and marketing materials, helping her establish a professional and recognizable presence in her field.